SERVICES
Sales training
Objectives of the seminar
The most important sales techniques are presented. The seminar is exclusively practice-oriented and teaches strategies for effective, successful sales-oriented behavior. Superior sales performance assumes that every salesperson is well informed about themselves and their impact on customers. The seminar offers important suggestions for this.
Program content
- Planning and preparation of the sales step
- Stages of sales conversation: welcome, contact, information, argumentation, price discussion, objections, conclusion
- Why are the customer’s attention and appreciation crucial to the purchase?
- Salesman as a manager of emotions and relationships
- How does the seller make the buyer feel good?
- Increasing social skills as a prerequisite for successful sales and advice
- Sales rhetoric and testing techniques
- Objections and reasoning techniques
- Body language in the sales step
- Price talk and price resistance
- Types of customers and their treatment
- Graduation techniques: Ways to a successful graduation
- NLP on sale (How do top sellers advise?)
- How do you create sympathy and trust?
- How can you sell well?
- How do you develop creative solutions together with the customer?
- Knowledge of human nature: the key to sales success
- How can I create a positive customer relationship?
Target group
The seminar “Sales Training” is intended for everyone who wants to sell and advise even more successfully.
Price argumentation and closing technique
Objectives of the seminar
Price reasoning and closing techniques are the focal points of any sale negotiation. A smart approach here can optimize the result. Good preparation increases success.
Program content
- Preparing a price discussion
- Price arguments against the background of a changed market
- Let the price adjustments be argued
- Important arguments for added convenience for customers
- Strengthening customer loyalty
- Emphasis on service orientation
- Linking price argumentation to buying allocations
- Possibilities of linking prices with market trends
- Methods for argumentative persuasion of interlocutors
- The main objections and the most skilful reactions
- Recognize personal strengths and weaknesses in conversation
- Active listening, correct interpretation, targeted reaction
- The importance of body language in price negotiations
- Best arguments and best reactions
- Communication optimization
- Identify future customer needs
- A special situation when talking to major customers
Target group
The seminar “Price Argumentation and Closing Techniques” is intended for anyone who would like to have more successful sales negotiations.
Internet marketing
Objectives of the seminar
The world of social networks on the Internet is evolving rapidly and has become an indispensable element of successful corporate policy. The number of people using social networks is increasing, and with it the amount of information on the Internet, which is a valuable asset of every company. Where is the untapped potential of customers, how can I get to my target group as cheaply as possible and what communication strategies do my competitors follow? In this seminar, you will learn about the most important internet marketing tools and develop strategies based on specific case studies on how you can use Facebook, Twitter, blogs and the like for your business.
Program content
- Social media – what’s behind it?
- Who is active on the web? Current figures and forecasts of user behavior
- Social networks and their importance for marketing
Facebook, Xing, Twitter, Blogs and Co. – the most important tools in a nutshell - Blogs: What are important to your industry?
- Correct behavior in social networks: a code of ethics
- The customer tells me: What the Internet tells us about customer requirements
- Interactivity instead of one-sided dialogue – understanding and managing communication patterns
- Learn from others: How companies validate themselves online
- My company on the Internet: recognizing and exploiting potential
- How measurable is online success? “Monitoring” as an important tool in evaluation
Target group
The “Online Marketing” seminar is intended for anyone who wants to experience the benefits of social media and media from a sales perspective and apply it for themselves to discover the potential of customers and new target groups that are not yet exhausted.
Customer focus
Objectives of the seminar
Customer orientation is becoming a key factor for successful companies. Participants are introduced to various aspects of customer orientation and receive important practical suggestions.
Program content
- What does customer orientation mean?
- 5 important principles for customer orientation
- How can I achieve greater customer orientation?
- What is relationship management?
- How can I get to know the customer better?
- What are the motives of my customers?
- What do my most important customers want?
- How can I implement winning strategies?
- When does customer orientation lead to greater success?
- Why is customer orientation important in all areas of the company?
- What is customer orientation as a process?
- Why do I gain a competitive advantage by focusing on the customer?
- How can I achieve customer proximity?
- What does the intensive service attitude mean?
- Smile training and friendliness
- How can I structure collaboration with suppliers and customers?
- How do you develop creative solutions together with customers?
- How to quickly create sympathy and trust?
- Precise approach to the target group and event marketing
Target group
The seminar “Customer Orientation” is intended for employees with intensive contacts with customers (field service, office work) who want to increase their success even more through customer orientation.
Neuromarketing
Objectives of the seminar
With neuromarketing, customer purchasing decisions can be better understood. With state-of-the-art diagnostic techniques, completely new results are obtained and a much better understanding of customer needs is achieved. This increases sales success and creates a new understanding of sales and consulting situations.
Program content
- Neuromarketing: Combining marketing and science and implications for practice
- Why is neuromarketing a whole new approach to understanding the decision-making process for customers and employees?
- Why do we buy what we buy?
- Briefly about the most modern diagnostic techniques
- Advertising, sales and product design
- What information enters our consciousness?
- Neuromarketing as a link between marketing and science
- How do brands and marketing messages affect the human brain?
- How do we unconsciously react to communication and advertising?
- How does a purchase decision come about?
- What effects do mirror neurons have when we observe certain movements or hear certain words?
- What is meant by unconsciously imitating the behavior of others?
- What are the effects of subconscious images?
- The effects of ritual on our behavior
- How are strong brands created?
- What are the meanings of visual stimuli, acoustic stimuli and smells?
- Why is touching the items we want to buy so important?
Target group
The seminar “Neuromarketing” is intended for experts and managers of commercial companies of all sizes and all sectors, as well as from public administrations.
